ADRA Branding

A consistent brand experience across all communication channels

Adra, the AI, Data and Robotics Association, brings together more than 180 companies, research institutions and universities working in the fields of AI, data and robotics across Europe. As a partner within Horizon Europe, the organisation communicates daily with members, policymakers and European institutions.

Such a broad scope requires a recognisable brand that is consistent across the board. Studio Fox oversaw the brand refresh and rolled it out step by step across all channels: from presentations and newsletters to social media and print.

"Studio Fox supported us with a comprehensive brand refresh and roll-out, including updated visuals, refined messaging, a powerful pitch deck, and web design enhancements. They are reliable, and impressively fast without compromising on quality. The impact for ADRA has been significant."

Mei Shan Krishnan, Campaigns and Engagement Lead, Adra

Imagine & Define

The challenge

Adra did not need a completely new brand, but rather a professional refresh and, above all, consistency. Over the years, presentations, documents and online content had each gone their own way, meaning that the visual style was not always applied consistently.

The brief: a flexible set of branding assets that the team could easily implement themselves and that would guarantee a strong, uniform brand experience, from member communications to European events.

One visual language, two perspectives

Together with Adra, we developed a visual strategy that combines two worlds: robotics in real-world working environments and abstract AI and data visualisations. Blue dominates and aligns with the brand identity; green appears only where it occurs naturally; and a subtle blue overlay brings every image into line with the colour palette.

The result: every photograph feels like Adra, whether it comes from a factory floor or a data visualisation.

Design & build

A brand refresh with clear guidelines

We refined the visual identity and set everything out in a compact brand book: typography, colours, iconography and visual language, supplemented by style guidelines and templates for internal and external use.

This ensures that everyone at Adra makes the same branding choices, even without a designer present.

A presentation system for every event and every talk

Presentations are a crucial means of communication for Adra when engaging with members and European stakeholders. We developed a corporate pitch deck and master PowerPoint templates with an extensive slide library: title slides, content layouts, quotes, data blocks and iconography.

The Adra team can use these entirely independently and put together a presentation that is ‘on brand’ for any event or lecture in a matter of minutes.

Four styles, one business card

For the business cards, we explored four graphic styles, each based on the same brand foundation but with its own distinct character: ranging from light and approachable to dark and bold.

Adra chose a clear favourite, and the other styles now inform the wider range of brand applications.

Complex content, presented in an accessible way

For white papers and policy documents, we developed a document style featuring a clear structure, infographics and plenty of white space. Covers, content pages and data visualisations all follow a single system.

This makes technical content accessible to a broad European audience, from researchers to policymakers.

Post more quickly, without compromising on style

We designed a set of social media templates for the most common recurring post types, including event and speaker announcements, as well as ADRA members speaking at external events.

Promote & measure

From the exhibition floor to the business card

For events, we designed two roll-up banners: a brand banner summarising Adra’s mission and a campaign banner focusing on European AI, data and robotics solutions. Together with the event visuals and email banners, they form a single, recognisable brand identity.

On a busy exhibition floor, visitors can recognise Adra at a glance.

Coming soon: a new website for Adra
Our collaboration doesn’t stop at branding. Behind the scenes, we’re working on the next step: UX and web design for adr-association.eu. More on that soon.