Graphic design, Motion Design
For ML6, Studio Fox handled the weekly creation of social media visuals and digital content for various channels. Based on their existing brand identity, we translated each brief into clear, visually consistent assets.
The focus was on supporting their marketing and content team with strong visuals for LinkedIn, Instagram, X, blog articles and webinars, each tailored to the content of the message.
In the first phase, we delved into ML6’s existing corporate identity to clearly define the visual building blocks and brand principles. Colours, typography, composition and graphic accents were analysed and translated into a system suitable for digital content.
Together, we determined how the brand identity could be applied flexibly across different platforms, each with their own formats, expectations and target audience. The aim was to develop a content framework that remains recognisable without feeling repetitive.
This resulted in a clear visual foundation for scalable content creation.
On a weekly basis, we developed a wide range of social media content, always tailored to the brief and the channel. This ranged from informative posts and carousels to campaign visuals and event announcements.
Each piece of content was optimised for its specific platform, with a focus on readability, hierarchy and quick visual recognition within a busy feed.
In addition to social content, we also supported broader communications such as blog visuals, webinar announcements and thought leadership articles. For this, we developed consistent templates and header formats that visually enhance the content without overpowering it.
This ensured the visual style remained consistent across all content types, even when the content varied significantly.
The developed assets enable ML6 to communicate their expertise in a consistent and professional manner across various channels.
By applying a single, coherent visual system to social media and editorial content, we achieve greater brand recognition, a stronger digital presence and a more efficient content process.
The result is a scalable content library that reinforces ML6’s brand identity and clearly conveys their message to a wide audience.
Next case
For Remanufacture (assembled by Azumuta) at the Wintercircus in Ghent, Studio Fox was responsible for the visual design of both print and video assets. The aim was to create a consistent and recognisable event experience, from the reception area to the stage content.