Frostique
Branding - UX/UI design - Web & mobile development - Food photography
From product range to enquiry, with a digital experience that grows with you
Frostique supplies various B2B sectors with meals and party food. The brief: clarify the offering for each sector, lower the barrier to making contact, and ensure that the team can later expand the pages themselves without the need for additional development.
Imagine & define
Clear range, low entry price
The site needed to appeal to multiple B2B target groups.
Together, we set up a cost-effective preliminary phase: short working sessions in which Frostique actively contributed ideas regarding the online and offline messaging, the sector breakdown and the desired enquiry flow. The opening section now summarises the proposition with sample dishes, practical information and a direct path to an enquiry or consultation. The content guidelines are set out in a clear customer strategy and implemented through a well-thought-out information architecture and content strategy.
Design & build
A brand identity that can evolve
Design
We developed the logo, colour scheme and typography and translated them into a compact digital design system. The use of ample white space, a clear hierarchy and a carefully considered composition allow the photography and dishes to take centre stage in the visual branding. The UX/UI design also conveys a sense of calm and trust. This branding system makes it easy to roll out the design to print, packaging or sales materials at a later stage.
Wireframes & flow
Target groups determine the structure
The information architecture is structured around two pathways: inspiration by occasion and direct enquiries.
Wireframes guide visitors from the overview to the details and then to the form, with as few steps as possible. The structure combines navigation, content and forms into a single flow, thereby linking IA and behaviour: Information Architecture, Customer Journey and screen design via UX/UI Design. The approach follows standard guidelines for IA and navigation: first determine the structure, then present it in clear patterns that support orientation and action.
Development
Modular CMS
The site has been built using a component-based approach, allowing the team to assemble pages themselves using reusable blocks.
Content types for dishes, stories and practical information keep administration straightforward. Performance, semantic markup and basic SEO are included, with monitoring and updates provided through technical maintenance.
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