GEO Optimisation
More and more people are searching for information not only via Google, but also via ChatGPT, Gemini, Perplexity and other AI platforms. GEO — Generative Engine Optimisation — helps ensure that your brand and expertise are found, understood and featured on these platforms too.
Make sure AI understands your brand.
Search behaviour is changing. Whilst SEO ensures your website ranks highly in search engines, GEO focuses on the way AI systems gather and use information in their responses.
We optimise your website and content so that AI systems better understand who you are, what you do and why your expertise is relevant. From clear content structures and relevant information to technical optimisation and authority: we build a digital presence that’s ready for the next generation of search.
From being found to being named.
A good ranking on Google is no longer the only goal. When someone asks ChatGPT about a particular service, product or specialist, you want your business to be part of the answer.
To achieve this, AI must be able to find, interpret and trust your content. We analyse how visible your brand currently is within AI search and identify where opportunities lie. We then optimise your content, structure and technical foundation to enhance your relevance and recognisability for generative search engines.
A solid foundation for AI search.
GEO starts with a website that is strong in terms of content and technically accessible. We therefore look at various aspects of your digital presence.
Content & structure
We ensure information is clear, concrete and logically structured. Clear answers, relevant context and well-structured content make it easier for AI systems to understand and correctly utilise your expertise.
Technical optimisation
An AI system must be able to find and read your website. We ensure a strong technical foundation, clear page structures and the correct metadata and structured data.
Expertise & authority
AI doesn’t just look at what you say about your business. External mentions, reliable sources and other signals also contribute to how your brand is interpreted. We therefore strengthen the digital authority surrounding your expertise.
Relevant questions & search intent
We investigate the questions potential customers are asking — not just on Google, but also in AI tools. We translate these insights into content that directly addresses your target audience’s information needs.
Monitoring & improvement
AI results are dynamic. That’s why GEO doesn’t stop at a single round of optimisation. We monitor how your brand is mentioned, which sources AI uses and where new opportunities arise.
SEO and GEO reinforce each other.
GEO does not replace SEO. A technically sound website, relevant content and a clear online structure remain the foundation for both traditional search engines and AI systems.
Whilst SEO focuses on visibility in search results, GEO focuses on visibility within AI-generated answers. By combining the two, you build a digital presence that is not only found today, but is also ready for how people will search for information tomorrow.
Use case
Ballistix
We have designed and developed a new portfolio website for BallistiX, an agency that builds bespoke business applications, fully in line with their new corporate identity.